“At Michelin, we believe the electric powertrain will develop”
Credit: Michelin

At this year’s North American International Auto Show (NAIAS), Michelin detailed its view of the future of automotive transportation and the role tires will play in meeting the unique demands of more environmentally positive vehicles featuring their advanced technology.

Three important points Michelin brought up were:

1. We must improve road safety
2. Increase fuel efficiency and thereby reducing CO2 emissions
3. We must integrate the new reality that growth markets will be in highly urbanized areas

Michelin strongly believes that their EV Concept Tire – the Michelin Active Wheel – is paving the way for Electric Vehicles around the world in one form or another. The Michelin Active Wheel features an electric drive motor, in-wheel active suspension and disc brakes and creates excellent road handling and acceleration.

Here is Michelin’s press conference:

Michelin transcript

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